Design a peer-based hiring process for smart creatives, based on Google's approach from Chapter 3.
What does a smart creative look like in your organization? What combination of skills, mindset, and character do you need?
Who should be on your hiring committee? Select the roles that should have input.
Same-level colleague
Direct supervisor
Different department
Skip-level reviewer
Process guardian
Values alignment
Design questions that assess learning ability and passion, not just technical skills.
Define your equivalent of "Googleyness" — the cultural qualities you look for beyond skills.