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Culture Assessment

Evaluate your organization's culture against Google's key cultural principles from Chapter 1.

1 Smart Creatives

How well does your organization attract and empower smart creatives — people who combine technical knowledge, business savvy, and creative energy?

Not at allFully empowered

2 Anti-HiPPO

Do the best ideas win regardless of who proposes them, or does the highest-paid person's opinion dominate?

HiPPO rulesBest idea wins

3 Collaboration Spaces

Does your physical (or virtual) workspace encourage spontaneous interaction and cross-team collaboration?

SiloedHighly collaborative

4 Values in Action

Are your organization's stated values lived daily, or are they just posters on the wall?

Just slogansLived daily

5 Knave Management

How effectively does your organization identify and manage toxic behavior that undermines culture?

ToleratedQuickly addressed